Young Dolph’s career is powered by his business skills and motivated by his need to fatten his stacks of paper. As he continues to cultivate a group of heirs to the Memphis rap scene, the Paper Route EMPIRE CEO shares the “Talking To My Scale” video. The fiery visual sees Dolph delivering flex-heavy bars over a piano-laced banger in different scenes, from standing in a volcano, to being underwater and surrounded by predators (“Fourteen, I jumped out there, started swimming with the sharks”), to rapping beside a duplicate version of himself.
Young Dolph’s “Talking To My Scale” follows recent visuals for Jay Fizzle & Snupe Bandz’s “Here We Go” and Snupe Bandz’s “Remember.” These three tracks are only a taste of what Dolph’s Paper Route EMPIRE artists have to offer on PAPER ROUTE iLLUMINATi, the first-ever compilation mixtape. The 23-trackproject is the home to cuts from street favorites Kenny Muney and Big Moochie Grape, and new signees PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The tape gives the PRE newcomers to show off their boastful lyrical skills, while heavy-hitters such as Dolph and Key Glock dominate their own solo tracks. Dolph is curating the next generation of breakout artists, and proudly enjoys his accomplishments in the “Talking To My Scale” video. Including guest appearances from Gucci Mane and Memphis producers Tay Keith, DJ Squeeky, and Sosa808, PAPER ROUTE iLLUMINATi is available everywhere via Paper Route EMPIRE.